Easterbook, who will take the post on 1 March, has been behind recent marketing efforts to turn around sales for the brand, including a brand refresh, menu innovation and a ramp up in digital initiatives for the restaurant.
Having previously left his post as president of McDonald’s Europe in 2011, Easterbrook has recently held roles as CEO of Wagamama and of Pizza Express before returning to the golden arches in April 2013 as global chief brand officer.
In a company statement, he said he is “honoured” to lead the brand and is “committed to working with our franchisees, suppliers and employees to Read full story ›
Source: Marketing Week
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