Fast food chain McDonald’s has unveiled new uniforms for its US staff which have leveraged some piercing criticism online.
McDonald’s is enduring an extended period of change as it looks to solidify its relevance in its lead markets, underlining this is a sweeping change to the uniforms of its US staff, with them now adopting a sleek charcoal aesthetic that has drawn unflattering dystopian and sci-fi comparisons.
A total of 850,000 staff members across 14,000 restaurants will adopt the garb designed by Waraire Boswell and Bindu Rivas. Once they are fully distributed, an estimated 25m customers per day will enter Read full story ›
Source: The Drum
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