McDonald’s China has changed its name to the Mandarin translation of the Golden Arches: Jin Gong Men.
The new name will affect the license level and will not impact daily operations and procedures, according to reports from China Daily.
The name change is the first major move since the establishment of a new franchisee for McDonald’s China, formed by a partnership between McDonald’s, CITIC Ltd, CITIC Capital Partners and The Carlyle Group.
Jin Gong Men China will look to boost the fast food chain’s presence across the Chinese mainland and Hong Kong, where it currently operates 2,500 restaurants in China and Read full story ›
Source: The Drum
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