By Noel Young

McDonald’s is to start selling all-day breakfast across the U.S. on Oct. 6. The aim is to reinvigorate sluggish sales by fulfilling a longstanding customer request, says Bloomberg.

The company’s franchisees have voted to approve the plan and it’s being implemented nationwide, according to a statement from McDonald’s spokeswoman Lisa McComb.

The move — the company’s biggest menu change in years — follows months of testing the idea at various locations. In July, British-born CEO Steve Easterbrook said the all-day breakfast trials were going well.

Easterbrook, who took over in March, has been trying to pull the company out of its Read full story ›

Source: The Drum