McDonalds is judging its digital efforts against sales made in a restaurant for the first time following the roll out of its app in the US last year.
The restaurant chain’s boss Steve Easterbrook said since the app’s launch in the third-quarter of 2015 it has seen over seven million downloads, “higher than the industry norm”, as well as promising frequency of use rates.
Downloads are encouraged with one-off offers as well as in-app services such as store locator, menus and nutritional information. After “building trust” through this basic content, McDonald’s asks the customer for more details and using that is able Read full story ›
Source: The Drum
Industry News