By John Glenday

McDonald’s has instigated a collaboration with R/GA London to re-launch the fast food chain’s Happy Studio platform, available on iOS, Android and web.

Comprising a collection of games and activities to support children’s development the platform has been completely re-imagined with a new concept, strategy, branding and development.

Chris Williams, group creative director, R/GA London, said: “Happy Studio is built on role-play games and activities that capture kids imaginations’ and helps them develop useful skills. We at R/GA believe that encouraging kids to act like professionals helps them to think creatively, make things they can be proud of, and grow their skills. Read full story ›

Source: The Drum