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McDonald's Paris designs limited edition fashion collection

on May 1, 2015 | 0 comments

By Natalie Mortimer

McDonald’s has partnered with French clothing retailer Colette for a limited edition fashion range featuring prints of its food.

The unlikely bedfellows will sell the collection, which includes t-shirts, bags and iPhone cases, at the retailer’s Parisian concept store throughout May.

McDonald’s capsule collection

mcdonalds_colette_one.jpg

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The graphic images were featured last year in a poster campaign for McDonald’s in France, devised by TBWA Paris, and have been transferred to the items for the limited run.

Each picture of the products is made up of smaller emoticons – for example, the Big Mac is made up Read full story ›

Source: The Drum