By Sarah Vizard

McDonald’s launched the ‘Journey to Christmas’ campaign, created by Leo Burnett London, last month. It featured a young family making a long car journey just before Christmas Day, breaking up the trip with a visit to McDonald’s.

It ended with a call to action encouraging people to film themselves while on their own Christmas journeys and submit the video online.

McDonald’s claims the campaign has been a “huge success” with hundreds of entries submitted that all tell the story of the “good times” that can be created on any Christmas journey. Some of the best have made the final ad, which Read full story ›

Source: Marketing Week