By Sarah Vizard
Speaking on a call following its Q4 results today (25 January), McDonald’s CEO Steve Easterbrook said that so far a quarter of McDonald’s 1,200 restaurants in the UK have been converted to offer customers self-order kiosks, digital merchandising and customised order points.
That number will be closer to a third by the end of the year. McDonald’s will also introduce table service, which is on currently on trial in 14 locations, to “nearly all” converted restaurants in 2016.
The changes are part of Easterbrook’s plans to turn McDonald’s into a “modern and progressive” burger company as competition in the market increases. That Read full story ›
Source: Marketing Week