New AutoMotive has appointed ethical creative agency Media Bounty to work on an integrated campaign to encourage UK drivers to switch petrol and diesel cars for zero emissions electric vehicles. The agency will also handle media planning.

The research organization uses data to help government and industry prepare for the transition so that the UK becomes an electric vehicle leader.

This ensures drivers’ needs are at the core of policy recommendations, and real change is enacted.

New AutoMotive’s consumer facing brand ElectricCar.Guide offers useful tools like the Savings Calculator to give UK motorists the information they need ahead of the 2030 ICE ban Read full story ›

Source: The Drum