By Seb Joseph

Agencies and start-ups don’t always mesh but Mediacom hopes to change that with the formation of an internal division that already working with Tesco to nurture innovation.

The BLINK unit aims to help marketers identify key innovation trends for their businesses and then partner them with the right entrepreneurs for their challenges. Based in London, the team is headed up Justin Cross (right) and his deputy Chris Anandan (left).

While not a new idea, Mediacom’s initiative attempts to address growing criticisms from both marketers and start-ups that neither are getting real value from partnerships of this nature, with a lack of effort Read full story ›

Source: The Drum