Clemenger BBDO flew the flag for Australia in Cannes last week, nestling the agency of the year Lion among its swag of 55 others picked up over the course of 15 awards ceremonies. Meet Graham was the poster-boy – or monster, or thing – of the shop’s success, but the supernatural figure and face that dominated the trade press’ Cannes coverage was not designed as an indulgence of pure creativity; it was a complete reconsideration of the road safety campaign.
To give credit where it’s due, Australia has never been afraid of injecting a bit of morbid pizazz into Read full story ›
Source: The Drum
Industry News
