By Rebecca Stewart

Jody Orsborn was working for an LA music production company when the idea came to her to set up The Backscratchers. Founded in 2012, her agency connects brands and marketers with a network of freelancers and creatives on a project-by-project basis.

Now, in an industry that’s increasingly turning to consolidation to combat the fragmentation of the agency landscape, her simple idea is gaining momentum – attracting business from the likes of Unilever, Google and Spotify.

When Orsborn was head of marketing at Squeak E. Clean Productions she says she would be tasked with doing a little bit of everything: Read full story ›

Source: The Drum