Adland has a penchant for celebrating creative, but often forgotten are those planning, buying and executing the campaigns. Meet the Media Minds sees The Drum address that imbalance and dig into the models and strategy of the world’s biggest media agencies.
This week we touch down with Matt Read, group head of digital at Space & Time.
What would be your first lesson for a newbie media type?
Don’t let the scope of your knowledge be limited by your job title. It’s very easy in this industry to get set on a path of one media channel or one Read full story ›
Source: The Drum
Industry News