Adland has a penchant for celebrating creativity, but those planning, buying and executing the campaigns are often forgotten. Meet the Media Minds sees The Drum address that imbalance and dig into the models and strategy of the world’s biggest media agencies.
This week we catch up with Total Media managing director Tom Laranjo.
What would be your first lesson for a newbie media type?
Don’t be afraid to be a generalist – resist pressure to specialize too fast – and look for information and inspiration from as wide a number of sources as possible.
What are the biggest challenges facing the business?
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Source: The Drum
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