By The Drum

The fragmentation of the media landscape has made it increasingly difficult for advertisers to measure how their campaigns are performing across platforms.

Some networks have taken the matter into their own hands as of late. Last month, NBUniversal rolled out CFlight, a metric that measures all live, on-demand and time-shifted commercial impressions on every viewing platform. According to NBCUniversal, the impressions-based metric delivers advertising clients the “most comprehensive representation of their marketing campaign’s advertising exposures within full episodes of shows across all screens.”

To get the industry’s thoughts on today’s current viewing metrics and their effectiveness, The Drum recently hosted Read full story ›

Source: The Drum