Metro has responded to the surge in demand for branded content and experiential with the launch of its new creative division Story, aimed at helping brands “make more impact” in the digital world, according to Metro creative director Sophie Robinson, who will head up the agency.
The publisher hopes the agency will give it a good grounding for brands looking for more creative advertising prospects, and while Robinson does acknowledge that display is still by far the main advertising breadwinner at Metro, the last six months in particular have brought a shift in demand.
“More and more briefs we are getting are Read full story ›
Source: The Drum
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