As a PR man by trade, Michael Frohlich knows 2018 was not a vintage year for news clippings about his agency.
A radical restructure picked apart by the industry’s commentariat. Headlines of stalwarts quitting and then, in the autumn, voluntary redundancies. These are not, as they say in the PR world, great optics.
But Frohlich would tell you that’s not the full story of what happened at Ogilvy UK.
He would tell you it was a year in which the agency attracted new clients, grew its revenues by a little over 2% and made good on a Read full story ›
Source: The Drum
Industry News