By Lisa Lacy

Microsoft said it is integrating LinkedIn sales tool LinkedIn Sales Navigator with its own ERP and CRM business software, Dynamics 365, to help salespeople deliver better outcomes.

The combined offering means salespeople will be able to tap into their professional networks and increase their effectiveness, Microsoft said. In other words, sales teams can improve pipelines by: leveraging signals across email, CRM and LinkedIn to get contextual recommendations for the next best action within Dynamics 365 for Sales, facilitating introductions through the company’s network and sending InMail, messages and customized connection requests; engaging buyers with tailored Read full story ›

Source: The Drum