By John McCarthy

Microsoft’s voice-activated personal assistant Cortana has been showcased across the UK in an ad campaign which reacts in real time to surroundings.

Dentsu Aegis Network, LivePoster and m:united (McCann Worldgroup’s Microsoft team) have made the most of data sources and out-of-home (OOH) tech to tailor contextual, real time ads throughout the UK.

The executions, boasting the versatility of the digital assistant, are capable of delivering thousands of engaging, geo-specific ads to consumers.

Paul Davies, marketing director at Microsoft, said: “Just like Cortana, this campaign is personal, flexible, and hyper relevant to the context against which the ads are served, using location, date and Read full story ›

Source: The Drum