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Microsoft retreats from display ads, handing operations to AOL & AppNexus

on Jun 30, 2015 | 0 comments

By John Glenday

Microsoft is reportedly on the cusp of ordering a full retreat from its display ad business in a plan which would see such operations handed over to AOL and AppNexus, according to Bloomberg.

The reorganisation will affect as many as 1,200 jobs although many of these will be offered the chance to relocate, either within Microsoft itself or with AOL or AppNexus.

Microsoft is keen to divest itself of non-core interests as part of a business strategy devised by CEO Satya Nadella which will see it focus on personal computing, cloud platforms and business productivity.

This follows an earlier promise to Read full story ›

Source: The Drum