By Thomas Hobbs

There will be 241 billboards nationwide that will change in real-time, with each generating a total of 9,640 poster variations.

Cortana, which was launched last year for Windows Phone users as a rival to Apple’s Siri personal assistant for iPhone users, is expected to launch on Android and Apple devices later this year and Microsoft is keen to build awareness among consumers.

“This campaign is personal, flexible, and hyper relevant to the context against which the ads are served, using location, date and time data,” boasted Paul Davies, marketing director at Microsoft.

“With nearly Read full story ›

Source: Marketing Week