Brands are at risk of losing consumer over the exchange of personal data according to new research from Microsoft, which revealed a 25 per cent difference between what consumers consciously share, and the types of data they believe brands collect anyway, without their explicit consent.
The Value Me research, part of Microsoft Advertising’s bi-annual Digital Trends report, has revealed differences in the types of personal data consumers are willing to share, with personal information such as their date of birth and address (57 per cent) and basic demographics such as age (50 per cent) topping the list.
The results also signalled a Read full story ›
Source: The Drum
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