By Kyle O'Brien

WPP agencies Possible and Mindshare are partnering to launch a new offering to help brands leverage their media and ecommerce investments across the entire Amazon ecosystem. It’s a first-of-its-kind combination of the media planning and buying, data analysis and strategy expertise of Mindshare with the ecommerce, data analysis and creative expertise of Possible, according to a release.

The new offering includes: media planning, buying and optimization on Amazon (AMS, AAP, AMG) integrated across a client’s broader media investments; e-commerce services synchronized with a client’s Amazon media investments, including channel strategy, assortment optimization, content development and Read full story ›

Source: The Drum