By Gillian West
The Ministry of Sound has worked with Bolder Creative on the visual campaign for its next Chilled House release, Session 5.
The Brighton-based agency started by creating the album artwork, extending into the TV creative.
In the advert slow motion liquid simulations form the album artwork chair, tying the two branches together.
Smooth flowing cloth liquids and sharp chrome elements were used in the creative in order to maximise the chilled element of the music.
Source: The Drum