Ahead of his judging post at The Drum UK Event Awards 2017, Ministry of Sound’s director of events and brand, Andrew Akuffo, speaks to The Drum about how experiential marketing is the best way to contact your audience, how to track the ROI of live events and how social media will move experiential out of a saturated London.
What have been the biggest challenges that the events industry has had to contend with over the past year?
The marketing industry in general always has a bit of a challenge when there is uncertainty in the market. People tend Read full story ›
Source: The Drum
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