UK mobile ad spend is expected to top £2bn this year, up 96 per cent from the £1.03bn in 2013, eMarketer research has found.
Mobile will account for 13.4 per cent of total media spending this year, compared with 13.6 per cent for newspapers, the research found, although mobile is predicted to overtake print in 2015, accounting for 20.5 per cent of all spending vs. 17.0 per cent.
Between 2014 and 2018, magazines and newspapers will lose a combined £276m in advertiser spending, it is estimated.
Predicting that mobile will claim almost 40 per cent of total paid media spending in the UK, Read full story ›
Source: The Drum
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