By Minda Smiley

Mobile advertising in Mexico is expected to reach $390m in 2015, an 81 per cent increase from last year, according to eMarketer.

The upswing looks set to continue for the foreseeable future with ad spend tipped to increase more than four times by 2019 to reach $1.7bn,

Mobile will account for 30 per cent of all digital ad spending in Mexico this year, making up 7.3 per cent of total media spend across the country, according to the report.

By 2016, more than half (54 per cent) of all mobile phone users in the country will have smartphones.

Osbaldo Franco, research analyst for Mexico Read full story ›

Source: The Drum