A report out this week from BBC World News claimed that mobile advertising was at least twice as effective on consumers as desktop advertising, with mobile ads up to four times as effective on affluent consumers. The study surveyed 6,000 smartphone owners in Australia, Germany, Sweden, India, Hong Kong and the US, and compared the habits of affluent consumers – the highest 20 per cent income earners in each country – to those of the general population. Among its findings was the belief by a third of affluent consumers that brands need to be on mobile if they wish Read full story ›
Source: The Drum
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