By Mike Grehan

Video content is a growing comodity for brand marketers and investment in such content is continuing to grow, a trend that Acronym managing director and chief marketing officer, Mike Grehan, predicts will continue through out this year.

In 2015, US consumers looking for information, products and services on the Internet will—for the first time—do more of their search queries on mobile devices than on desktop computers. Combined with the fact that YouTube will nudge Google into second place to narrowly become the number one search engine, it’s clear mobile and video will be front and center of every marketer’s activities.
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Source: The Drum