The term mobile-first has become “meaningless” in this multiplatform landscape where it has become crucial not to “obsess” over specific platforms but focus on the wider picture, according to the Financial Times’ chief technical officer John O’Donovan.
Speaking to The Drum at Mobile World Congress in Barcelona, O’Donovan said that the term mobile-first has joined other marketing buzzwords and become overused, which can end up clouding what the real priorities should be.
“If you think about mobile first you are thinking of a specific-point solution, which is only one way of dealing with your audience, and if you start to Read full story ›
Source: The Drum
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