By Gavin Buxton

2016 was an eventful year for mobile in APAC. KPMG claims at least 90% of online shoppers in China used their smartphone at least once to make a transaction on Singles Day. Black Friday saw a record US$1.2bn in purchases from mobile. At the same time, high-profile controversies surrounding Facebook’s measurement accuracy surfaced, bringing the need for accreditation to the forefront. On the technical front, Moore’s Law is making healthy progress on smartphones. In markets such as Singapore, smartphones packaged with basic subscription plans now sport features such as an octo-core processor, fingerprint sensor and high-resolution cameras.

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Source: The Drum