By Theo Theodorou

I read an article on The Drum this week, describing New York City Mayor Bill de Blasio’s activation of a location based messaging system in order to quickly distribute digital message relating to suspects in the Manhattan and New Jersey bombings. The result, partly because of these digital ‘wanted’ posters, was the person in question was in custody within 50 hours.

Let’s not beat around the bush here; location messaging is a powerful tool. It has always been a powerful tool, and existed in a static form for hundreds of years – from shop windows, to tube posters, to Read full story ›

Source: The Drum