Mobile has exploded in the APAC region, with a study citing it as the only way people access the Internet.
Yet even as the format grows, are advertisers cottoning-on and grabbing the opportunity to reach APAC by the horns?
Nicole Liebmann, head of mobile, APAC & South Africa, Exponential, thinks it has adapted and changed to better take advantage of this growth.
“Advertisers are tapping into that [mobile] offering, as a result we are seeing a lot of advertisers taking risks in the market when it comes to mobile, as well as a lot more vendors being introduced to the market as Read full story ›
Source: The Drum
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