By John Glenday

The UK advertising market is projected to enjoy growth of 5.5 per cent and 6.6 per cent in 2014 and 2015 to see total spend surge past the £20bn barrier for the first time.

This optimistic prognosis comes courtesy of the latest Advertising Association/Warc expenditure report which predicts the mobile ad market will be worth in excess of £2.5bn over the same period.

Last year UK ad spend clocked in at £17.88m, a 3.9 per cent rise on the year prior. Drilling down into these stats reveals large discrepancies within various sectors, with mobile nearly doubling with 95 per cent growth whilst Read full story ›

Source: The Drum