Three top martech executives announced today the formation of Madison Avenue Social, a new agency dedicated to social and mobile transformation in both the B2B and B2C space. Created as a partnership by Deirdre Catucci (president); Mike Gentile (executive creative director); and Tim McHale (chief media officer), the new agency was founded on the shared belief that social media should engage, educate and inspire people to take action.
Catucci, Gentile and McHale have a proven track record as they previously launched and expanded the successful Mobile Media Summit, which was sold to the Comexposium Group in 2015.
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Source: The Drum
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