Mobile sales accounted for 34.8 per cent of all online sales on Christmas Day in the US, an increase of 20.4 percent according to data collected by IBM.
The Holiday Benchmark Data hub found that mobile traffic accounted for 57.1 percent of all online traffic on Christmas Day, an increase of 18.6 percent year on year, while online sales were up 8.3 per cent over the same period on Christmas Day in 2013.
According to IBM smartphones drove 40.6 percent of total online traffic, more than two and a half times that of tablets, which accounted for 15.9 percent of all online Read full story ›
Source: The Drum
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