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Mobile surpasses 50% of all US digital ad spend for the first time ever

on Apr 26, 2017 | 0 comments

Mobile advertising accounted for more than half (51%) of the $72.5bn spent on digital advertising in the US in 2016. That’s according to the latest IAB Internet Advertising Revenue Report, which noted this is the first time this has happened.

The report also found total US digital ad spend was up 22% from $59.6bn in 2015.

Meanwhile, mobile specifically saw a 77% jump from $20.7bn in 2015, hitting $36.6bn in 2016.

What’s more, digital video hit a record $9.1bn in 2016, which the IAB said marks a 53% increase from $5.9bn in 2015.

Perhaps not surprisingly, video revenue Read full story ›