Almost three-quarters (72 per cent) of mobile ad impressions in the UK come from apps, rather than mobile web, compared to the 31 per cent of ads viewed on apps globally.
The research, carried out by Opera Mediaworks as part of its State of Mobile Advertising report, also found that UK mobile advertising features video far more prominently than the global average, with 30 per cent of rich media mobile ads including video, compared to 2.5 per cent worldwide.
The data comes from mobile advertising traffic across Opera Mediaworks’ global platform and is based on the 65 billion impressions it receives from Read full story ›
Source: The Drum
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