By Minda Smiley

Mondelez is to increase its marketing spend for the remainder of the year in an attempt to accelerate sales amid its ongoing switch from local to regional initiatives.

The company is slated to launch existing innovative products – including Oreo Thins, Cadbury’s Marvelous Creations, and its belvita line – into new markets around the world to expand opportunities for items that have already seen success.

In the gum and candy realm, Mondelez is rolling out new items and introducing key brands into new territories.

It recently launched Trident Unwrapped in the US, which the company says is the first slab gum consumers can Read full story ›

Source: The Drum