By Gillian West

Comparison website money.co.uk has overhauled its brand with a new look, new website and the launch of its first above-the-line advertising campaign.

As the business approaches its sixth anniversary the above-the-line campaign introduces a US phenomenon called ‘Spinning’ with help from professional Los Angeles spinner Jeremy White. Produced by thecoalshed, the campaign’s simple communication is based around the theme of movement with visual cues symbolising the ease of making a credit card balance transfer.

The advertising forms part of the brand’s wider communications strategy which includes PR activity focusing on savings, current accounts, credit cards and mortgage products. Tracy Dickerson – who Read full story ›

Source: The Drum