By Emma Mulcahy

It is imperative that brands find ever more innovative ways of conducting deep audience research, to keep pace with a world that is ever in flux. Social listening tools have emerged in recent years as an effective means of gleaning these crucial audience insights in real time.

A live webinar hosted by The Drum, in partnership with Meltwater looked at the state of social listening and audience research. The webinar also showcased how Agatha Christie Ltd uses media intelligence to craft a content marketing strategy that captivates.

Hosted by The Drum Network editor, Chris Sutcliffe, the webinar also offers advice Read full story ›

Source: The Drum