Font company Monotype has acquired Olapic for $130m, looking to leverage its Earned Content Platform for brands keen on collecting and using user-generated images and videos in their marketing campaigns.
The move gives Monotype greater klout in the marketing sector by providing a new content source for multimedia marketing material that can be used to drive ecommerce traffic.
“Olapic will extend Monotype’s ability to help brands express their story and engage with customers in a richer, more impactful way,” said Scott Landers, president and chief executive of Monotype.
He added: “Whether an ‘asset’ is type, branded emoji or chat, and now user-generated content, Read full story ›
Source: The Drum
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