By John McCarthy

Happy April Fool’s Day, a full 24 hours of misinformation, confusion and pranks where one must question all they see on social media and online.

Each year, brands make an obligatory effort to confound social media users with a ‘prank’ and 2015 was no different.

Below are some of the biggest brands’ #AprilFoolsDay interactions, following up on this morning’s coverage of the best brand pranks.

Toblerone

Toblerone Light. Because it’s not always what’s on the inside that counts. pic.twitter.com/i3qUlLsGVq

— Toblerone (@Toblerone) April 1, 2015

#AprilFools! We’re happy just the way we are. — Toblerone (@Toblerone) <a target=_blank Read full story ›

Source: The Drum