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More than a ride-sharing company: how Grab became a market leader in Southeast Asia

on Mar 2, 2018 | 0 comments

By Shawn Lim

Grab

Brands that remember their purpose and use their mission as a guiding light when making tough decisions will ultimately win, says Grab‘s marketing lead.

That is the most important lesson that the Southeast Asian ride-sharing unicorn has learnt in its five-year journey and something it wants to share with brands, its group vice president of marketing, Cheryl Goh tells The Drum.

A report by media intelligence company Meltwater called ‘The Sharing Economy: Exploring the Future of Transport in Southeast Asia’, found that Grab holds the majority market share in SEA, as compared to Uber and Indonesia’s Go-Jek, with 2.4 million drivers Read full story ›

Source: The Drum