By John Glenday
This morning’s batch of 10 news snippets includes a PR crisis for Japanese advertising titan Dentsu as it scrambles to contain the fallout from an overcharging scandal. Elsewhere we clock a giant motorised timepiece created by Scania and see why supermarkets might start shrinking their products.
Dentsu has found itself in the midst of a PR jam of its own making after it was revealed that the agency had overcharged Toyota for digital media sales. The revelations have forced Japan’s leading advertising agency to stage emergency talks with over 100 clients to keep them on board according to the Read full story ›
Source: The Drum