New Morrisons chairman, Andrew Higginson, believes the accountants are winning in the supermarket price war, at the expense of innovation and honesty with customers.
Speaking at the Advertising Association’s Lead conference in London today (29 January), Higginson said the ongoing battle over driving shareholder value at the expense of winning customers keeps non-executive directors awake at night.
“In the case of the executives in retail, they are always looking for permission to keep opening stores even when there is no growth in consumer spending. Driving shareholder value has become this mythical thing that has been chased and chosen over Read full story ›
Source: The Drum
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