Morrisons is poised to continue an ongoing ad spat with rival supermarket Aldi, revealing plans to complain to the Advertising Standards Authority (ASA) about one of the bargain retailer’s price comparison ads.
The news comes after a ruling issued by the regulator yesterday (29 June), which saw three of Aldi’s campaigns banned for being “misleading” following complaints from two members of the public and Morrisons.
Morrisons said that despite the slap on the wrists from the watchdog, Aldi has launched a similar price comparison marketing push which is “just as unfair” and shows the retailer hasn’t “changed its ways”.
The fresh complaint Read full story ›
Source: The Drum
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