Morrisons has gone back to promoting price-cuts with a new campaign lauding the dicsounts across some 1000 brand and own-brand products. It’s a move that seems to defy analyst expectation that with the hire of a new agency it might shake-up its marketing tact.
The ‘Price Crunch’ campaign has not come out of new agency Publicis London which won the account earlier this year. A spokesperson told The Drum it was created prior to the agency’s hire.
However, the return to promoting prices is surprising. Axed marketing boss Nick Collard outlined to The Drum last year that the Read full story ›
Source: The Drum
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