By Thomas Hobbs

A new TV campaign focuses on the price cuts Morrisons has made on fresh produce, with the supermarket brand claiming it has cut the price of fruit and vegetables by up to 20%.

Examples include the cost of 2.5kg of white potatoes being cut from £1.75 to £1.43, and 1kg of carrots being reduced from 60p to 47p. The ‘Price Crunch’ campaign will also run throughout social and print media.

Asda was the first big four supermarket to introduce price cuts in 2016 having pledged an additional £500m of cuts last month.

And Morrisons, much like Asda, sees price cuts on everyday Read full story ›

Source: Marketing Week